• VIRTUAL WORKSHOP • MAY 14, 2026 • 8:30 AM - 4:30 PM PT

CRITICAL THINKING

FOR BUSINESS RESULTS

A full-day virtual workshop with Mark Samuel. Learn a repeatable framework for making better decisions, solving complex problems, and driving measurable results - starting the moment you leave.

6 Hours

LIVE INSTRUCTIONS

16 Seats

MAXIMUM COHORT

40 Years

MARK'S EXPERIENCE

100%

VIRTUAL & INTERACTIVE

WHO SHOULD ATTEND

BUILT FOR PROFESSIONALS WHO MAKE DECISIONS THAT MATTER

ENTREPRENEURS

You make high-stakes decisions with incomplete information every day.

CORPORATE PROFESSIONALS

Cut through analysis paralysis and groupthink. Learn to lead your team to better outcomes by changing how problems are framed and evaluated.

COACHES

Add a powerful critical thinking framework to your coaching toolkit. Help your clients make better decisions faster and with greater accountability.

CONSULTANTS

The consultants who win long term engagements change how their clients think - not just what they do. This workshop gives you that capability.

LEARNING OUTCOMES

WHAT YOU WILL WALK AWAY WITH

This is not a lecture. Every concept is applied to real business situations during the workshop, so you leave with tools you can use on Monday morning.

01

Apply the Critical Thinking Methodolgy to any business decisions or problem.

02

Distinguish between reactive thinking and strategic critical thinking.

03

Identify the five stages of business impact and where your decisions fall.

04

Ask the right questions at the right stage of any challenge.

05

Lead your team through complex problems with a shared framework.

06

Create a personal action plan for applying critical thinking immediately.

WORKSHOP AGENDA**

MAY 14, 2026

8:15 AM - 8:30 AM PT

Doors Open & Tech Check

Platform orientation, welcome, and technology check

8:30 AM PT- 12:00 PM PT

Welcome & Morning Session

12:00 PM - 12:30 PM PT

Lunch Break

12:30 PM - 4:15 PM PT

Afternoon Session

4:15 PM - 4:30 PM PT

Action Planning and Q&A

Build your personal 30-day application plan and open Q&A with Mark

4:30 PM - 4:45 PM PT

Completion

**All times Approximate

YOUR FACILITATOR

MARK SAMUEL

Mark Samuel is the founder of BSTATE and IMPAQ, and one of the foremost experts on business accountability, culture change, and breakthrough results. Over a 40-year career, he has worked with organizations including Michelin, HP, Apple, Roche, and hundreds of mid-sized and Fortune 500 companies to transform execution, eliminate silos, and build high-performing cultures.

He is the author of six books, including B STATE: A New Roadmap for Bold Leadership, Brave Culture, and Breakthrough Results, Creating the Accountable Organization, and Making Yourself Indispensable. His work has been featured in Fast Company, Leadership Excellence, and other major publications.

The Critical Thinking for Business Results workshop is the first time Mark's Critical Thinking Methodology - a framework developed and refined across hundreds of corporate engagements - is available as a public program.

REGISTRATION

CHOOSE YOUR REGISTRATION TIER

Just $497

  • Full-day live virtual facilitation by Mark Samuel

  • Digital participant workbook (print-at-home PDF)

  • Critical Thinking Analysis Questions trifold handout PDF

  • Action Planning Worksheet

  • Digital Certificate of Completion

  • Access to the recording after the event

BRING A TEAM

TEAM OF 3

$997

TEAM OF 5

$1497

Satisfaction Guarantee

Full refunds are transferable but non-refundable.

✓ Secure Checkout via Stripe ✓ Instant Confirmation Email ✓ Recording Access

TESTIMONIALS

WHAT PARTICIPANTS HAD TO SAY

★ ★ ★ ★ ★

There were so many "take aways" for me personally and professionally. I see my weaknesses more clearly and know how to strengthen them right away. You have given me a roadmap for growth and I am grateful.

Pam Hedges
Hedges and Associates
★ ★ ★ ★ ★

I loved the approach of questions. Fits in the manager as coach model, which I can see we both work to bring to our clients - and the world. I would enjoy this even more when I could have worked with the group on their - and MY - project in the context of critical thinking.

Stephen Garber
Third Level
★ ★ ★ ★ ★

The case study practice and discussion was very insightful. Helped me to gain a deeper understanding of the different analytic skills.

Jocelyn Little
Blue Courage
★ ★ ★ ★ ★

Some great tools and assistance with strengthening weaknesses ! Love the cheat sheet and its application not only professionally but personally.

Kurt Hall
Red Deer
★ ★ ★ ★ ★

Understanding the importance of considering multiple perspectives and recognizing how assumptions and biases can influence decision making!! Also how important listening is… just actively listening can really help solve so many problems/issues! Thank you so much!

Amy Minhas
Red Deer
★ ★ ★ ★ ★

Very eye opening the order and the process of the stages. I realized what I skip and the questions I’m not asking when solving a problem or working on a project. I’m looking forward to the growth and outcomes when I implement critical thinking.

Rebecca Trebolo
Blue Courage
★ ★ ★ ★ ★

Seeing the effect of critical thinking styles in teams. Noticing the effect of my own emotions towards the situation on my openness to thinking more thoroughly about it. Becoming more aware of my strengths and weaknesses on my critical thinking.

Ana Guingue
Simple
★ ★ ★ ★ ★

I really appreciate the trifold as I see it as a great quick reference in the future when working through an issue or project.

Alicia Kennedy
Red Deer

COMMON QUESTIONS

FREQUENTLY ASKED QUESTIONS

What platform will the workshop be delivered on?

The workshop will be delivered live via Zoom. You will receive a unique Zoom link upon registration. No special software is required beyond a free Zoom account.

What is the refund policy?

Full refunds are available up to 7 days before the event (May 7, 2026). After that date, registrations are non-refundable but are fully transferable to another attendee.

Will the workshop be recorded?

Yes. All registered participants receive access to the workshop recording after the event, so you can revisit any section at your own pace.

What materials will I receive?

You will receive a digital participant workbook, the Critical Thinking Analysis Questions tri-fold handout, an Action Planning Worksheet, and a digital certificate of completion - all delivered by email.

Is the workshop right for me if I am not in a leadership role?

Yes. The Critical Thinking for Business Results framework applies to anyone who makes decisions, solves problems, or advises others in a professional context - regardless of title or seniority.

How is this different from a generic critical thinking course?

This workshop is built on Mark Samuel's proprietary B STATE Critical Thinking methodology, developed over 40 years of working with Fortune 500 companies and high-growth organizations. It is practical, outcome-focused, and immediately applicable to real business situations.

How many people will there be in the workshop?

The workshop is capped at 16 participants to ensure a focused, interactive experience. Once seats are filled, registration closes.

What time zone is the workshop in?

The workshop runs 8:30 AM to 4:30 PM Pacific Time on May 14, 2026. That is 11:00 AM to 7:30 PM Eastern, 10:00 AM to 6:30 PM Central, and 9:00 AM to 5:30 PM Mountain. There will be a 30 minute meal break.

MAY 14, 2026 | VIRTUAL | 16 SEATS ONLY

READY TO THINK MORE CLEARLY

AND LEAD MORE EFFECTIVELY?

Rapid Breakthrough Results. Transforming organizations through accountability, leadership, and critical thinking.

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